2021 Effie colligate brand challenge
Some think the way to achieve success is by shouting the loudest
Bose is different
The Problem
The quality of Bose’s noise-canceling headphones surpasses other popular brands, but unfamiliarity prevents buyers from choosing function over flash
The Insight
Not everyone is motivated by attention: Bose's noise-canceling headphones help people accomplish their goals without flaunting them
The Idea
Help “unobserved achievers” see that they don’t have to make a scene or seek attention to achieve their goals
Creative Executions
You don’t have to be loud
The Case Study
Social Media
Bose Radio
A series of playlists with motivational tracks that inspire unobserved achievers
My Roles
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Performed 16 in-depth interviews
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Extensive amounts of secondary research to look for insights, including searching through over 100 product reviews
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Collaborated with my team to develop the strategy
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Developed creative ideas to be executed
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Strategy: Sarah Lester and Allison Havey
Copywriter: Savannah Butler
Art: Nicole Pemberton
