Yoodlize | Al Havey

Yoodlize is a peer-to-peer rental app for renting and renting out anything. As an advertising intern, I helped build awareness about the new way to rent from their neighbor.

As an intern, I got hands-on experience as I helped Yoodlize by

Organizing messaging
Designing ads
Researching target Demographics
Developing future recommendations

Click on the images to what I did to build awareness in Utah

Direct Mail Ads Front

Under the direction of the Yoodlize team, I worked to design this mailer. I illustrated the designs in the background and came up with various iterations to lay out the messaging in an ideal format. We landed on this, which was mailed to the residents of South Jordan, Utah.

Direct Mail Ads Back

Under the direction of the Yoodlize team, I worked to design this mailer. I illustrated the designs in the background and came up with various iterations to lay out the messaging in an ideal format. We landed on this, which was mailed to the residents of South Jordan, Utah.

Pass Along Flyer

15,000 of these flyers were printed out and distributed at locations around Utah. I designed the back.

App Design

My supervisor challenged me to redesign the listing page of the app to catch users' eyes and motivate them to list items while being consistent with the app's design.

How Yoodlize Works

I designed a packet that explained what Yoodlize was and how it worked. I took the information they had, simplified it, and created visuals and infographics. This explains how Yoodlize works.

Listing Items Infographic

I designed a packet that explained what Yoodlize was and how it worked. I took the information they had, simplified it, and created an infographic. This page explains best practices for photographing your item.

How can we reach the college demographic of Utah country?

In addition to my designs, I created a report on what I found in my research about this demographic. I included recommendations for how Yoodlize could best reach this market by meeting the target where they are, both physically and digitally.

Some of the insights I found included:

They embrace secondhand shopping. "Consumption means having access to products or services, not necessarily owning them.” Renting items falls under this category.
They deal with life sensibly and realistically.
They reject the Interruption of Advertising so ideas need to resonate with them.
Students now are more financially minded than students of 10 years ago. They spend $5000 on average during college on entertainment.